farah1.jpgIn this age of the endorsement deal, the life of the modern sports star is more complicated — you’ve got to be articulate and have the right image if you want to be a superstar and transcend the sport you’re in. But these gifted young Britons are all equipped to succeed both on and off the field

Spoony presents the BBC Radio Five Live football phone-in show ‘606’  

Mo Farah, 24, Middle-distance runner

Somali-born Farah wanted to be a footballer when he was at school, until he realised he preferred individual sports. The European junior 5,000m champion in 2001, Farah won the Great North Run this year and took bronze in the IAAF 3,000m World Athletics Final in Osaka in September. He is the second-fastest Briton of all time over 5,000m (after David Moorcroft).

Spoony says: “He’s shown potential but he’s 24 and it is time to turn top-three placings into wins.”

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